Tuesday, June 19, 2012

Tiger Woods vs. The Sponsors



It is no secret that, since his indiscretions became public in late 2009, Tiger Woods has lost numerous tournaments and with them numerous endorsements. But were these losses somewhat correlated? Lets look at the numbers. When Tiger Woods was winning he was endorsed by a multitude of companies. Nike, General Motors, Titleist, TAG Heuer, and numerous others all wanted a piece of Mr. Woods and were willing to pay dearly to get that piece.