Trend Alert: Augmented Reality

Sports fans are always looking for new ways to interact with their favorite teams and their favorite players. For the past few years sports teams and associated products have been using augmented reality to give fans this new experience that they crave. Augmented reality is, in short, incorporating aspects of a virtual world into the real world.

EA Sports and ESPN have teamed up to create EA Sports GameView. This technology allows analysts to interact with virtual players to show players’ techniques and provide insight into the game.

Project XX

In the past year there has been an insurgence of marketing to women. Politicians can’t seem to get enough of us as they have realized how great an influence we have on their campaigns. There has also been a push to women for goods and services that aren’t typically considered feminine, including sports. For many years sports marketers have done their best to appeal to men but have ignored women. It was believed that men were their target market and that advertising to women was a waste of time and money. As a woman sports fan I never understood why they would leave us out. Although some of us may be watching for different reasons, like seeing attractive sweaty men, we are still watching and enjoying sports just as much as the guys. Moreover, lets take a look at the stereotypical male-female relationship. The man works and the woman spends the money. Women make a large percentage of the spending decisions in a household, so doesn’t it make sense to market to the one’s who are going to be spending the money?