In
this new age, digital marketing has become key for companies to stay afloat.
Unfortunately, for many traditional companies, making the move to digital has
been a slow crawl. One of the many markets that has seen digital marketing significantly
impact sales is the sportswear market. Upon a review in 2012 by L2, a digital
marketing company in NYC, with the assistance of the NYU Stern School of
Business, the digital IQ rankings of 42 sportswear companies were released.
According to D’Amico, “the report analyzed each company’s moves in mobile,
social media, on their websites and within the digital marketing space
(appearances in search rankings for example).” Six (6) companies were given the
rank feeble, ten (10) were considered challenged, thirteen (13) were seen as
average, eleven (11) were honored as gifted, while two (2) stood high above the
rest as geniuses. Those two companies were Nike and Adidas. Let’s take a look
at those companies to see what they have done to earn such high marks.
