The
majority of business owners understand the importance of having positive press.
Many people may think that bad news is better than no news, but the small
business owner knows that a little bad press can easily break their company.
Employees often don’t realize that their actions have so much wait on the press
that the company gets. The executives put out press releases and try to share a
positive story, but that can easily be overshadowed by an employees
wrong-doing. A great example of this has surfaced this month in the form of
Rutgers University’s athletic program.
