NFL
draft day has come and gone but it was more than just a drafting of athletes. While
you may have been too busy watching the draft and celebrating or mourning your
team’s pick to consciously notice, a certain jeweler was busy trying to draft
us to their team. Pandora jewelers played several commercials during the draft
showing top draft picks like Geno Smith and Eric Fisher, presenting their
mothers with Pandora bracelets on draft day accompanied by a heart felt
message. Last year was a difficult year for Pandora, experiencing a 30% drop in profits. They hope that this marketing tactic will ramp up their mother’s day
sales by associating their brand with rising success and stardom.
