Super Bowl Spending

The Super Bowl is here again, which means its Money Time… ummm… errrr… Game Time! If the NFL were a pimp, the Super Bowl would be its prostitute, and its top one at that. The Super Bowl makes millions for the NFL and many of the losses from smaller turnouts through out the year, can be recouped in one game. But the Super Bowl is not only working for the NFL, it’s working for everybody. It is estimated that the Super Bowl is worth about 500 MILLION dollars to its host city. This is thanks to huge boost in tourism that the big game creates. This means business for hotels, food and beverage, tourism, casinos, souvenir shops, and anything else that town has to offer. It also boosts a cities earning potential for years to come because it creates hype around that city. Moreover, it’s not just the host city that sees an economic boom that day; bars, restaurants, casinos, grocery stores, liquor stores, cable providers, businesses all over the country see a boost in sales.

Making a Move

It is standard for athletes, once they reach a certain threshold, to look for products to endorse, but in this day and age it takes a little more to really reach super stardom. Athletes are realizing that they do not need to just represent a brand; they need to become a brand. So how is this done? Athletes are creating signature moves, phrases, anything to create brand association and get the people talking. Case and point, Tim Tebow. Tebow is not a starter. In fact, he rarely plays, but he has become a household name. People, who know nothing about football, know Tim Tebow. How did he receive such widespread popularity? He created a signature move, Tebowing. Whether deliberate or accidental, Tebow’s “the thinker” pose became a huge trend, which is still talked about and mimicked today.